Privacy policy

Madison Row operates this store and this website, which includes all related information, content, features, tools, products, and services, to provide you, as a customer, with a curated shopping experience (the "Services"). Shopify is Madison Row's platform, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us in another way. If there is a conflict between our Terms of Service and this Privacy Policy, the latter will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand that your information will be collected, used, and disclosed as described herein.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or de-identified, so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

• Contact details, including name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including information you add in your communications with us; for example, when you send a customer service inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services, or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we hire them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• To provide, personalize, and improve the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, preparing your orders, remembering your preferences and the items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, organizing shipments, facilitating returns and exchanges, allowing you to post reviews, and creating a shopping experience tailored to you, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes; for example, to send marketing, advertising, and promotional communications by email, text message, or mail, and to show you online ads for products or services on the Services or other websites, including ads based on items you previously purchased or added to your cart and other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect potential fraudulent, illegal, insecure, or malicious activity, investigate it, or take action, protect public safety, and protect our services. If you decide to use the Services and register an account, it is your responsibility to keep your account credentials safe. We strongly recommend that you do not share your username, password, or other login information with anyone.
• Communication with you. We use your personal information to provide you with customer service, respond to you, provide you with effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to a valid legal process, including requests from law enforcement or government agencies, to investigate a civil evidence-gathering proceeding, potential or actual litigation, or other adverse legal proceedings, or to participate in them, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include the following:

• To Shopify, providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, reporting and analytics, customer service, cloud storage, order fulfillment, and shipping).
• To business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to back personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to tell us not to share your information for showing you targeted advertising and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt out of such uses here.
• When you indicate, request, or give your consent for us to disclose certain information to third parties, such as to send you products or through your use of social media widgets or login integrations.
• To our affiliates or other parts of our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to fulfill all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

Shopify hosts the Services, and collects and processes your personal information about your access to and use of the Services to provide you with the Services and improve them. The information you submit to the Services will be transmitted and shared with Shopify and third parties that may be located in countries other than your country of residence to provide you with the Services and improve them. In addition, to help protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, along with other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights regarding your personal information here Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you open links to sites that are not affiliated with us or that we do not control, you must review their security and privacy policies and other terms and conditions. We do not warrant or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. The information you provide in public or semi-public spaces, including information you share on external social media platforms, may also be viewed by other users of the Services or those external platforms without limitations on our or third parties' use of it. The inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Data of minors

The Services are not intended for use by children, and we do not knowingly collect any personal information about children who are under the age of majority in your jurisdiction. If you are the mother, father, or guardian of a child who has provided us with their personal information, you can contact us using the contact details provided below to request that it be deleted. As of the effective date of this Privacy Policy, we have no reliable knowledge that we "share" or "sell" (as defined by applicable law) personal information of persons under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, the information you send us may not be secure while in transit. We recommend that you do not use insecure channels to communicate confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with the Services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts or policies.

Your rights and your decisions

Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances. In addition, in certain cases, we may reject your request as permitted by law.

• Right of access or to be informed. You may have the right to request access to the personal information we hold about you.
• Right of erasure. You may have the right to request that we delete the personal information we hold about you.
• Right of correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right of portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to opt out of the sale or disclosure for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "disclosure" of your personal information or to opt out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. You can exercise your rights to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control preference signal enabled, depending on where you are located, we will automatically consider that action a request to opt out with respect to the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. In addition to Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

You can exercise any of these rights where indicated in the Services or by communicating with us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights regarding data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before accepting such requests from a representative, we will ask them to provide proof that you authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, communicate with us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by communicating with us using the contact details provided below, or you may file a complaint with your local data protection authority. In the case of the EEA, you can consult a list of the data protection supervisory authorities here here.

International transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the relevant UK competent authority, as applicable, unless the data transfer is made to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the "Last Updated" date, and provide the corresponding notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please email us at info@madisonrow.store. You can find our other contact details in our contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.